Importance And Uses of Amazon PPC Or Sponsor Ads
What is Amazon PPC or Sponsored Ads? Amazon sponsored ads use a method called pay-per-click (PPC). Pay-per-click is an advertising method wherein the advertiser only pays for the ad once a potential buyer clicks on the ad to view their product. This method is also called CPC(Cost Per Click). PPC works differently than pay-per-mil advertising PPM, which is an impressions-based method of advertising like Facebook uses. With PPM, the advertiser pays for every 1,000 people who see the ad, versus those who click on the ads . Where do Sponsored Product ads appear on Amazon? Sponsored product ads can appear on Amazon in a variety of places, such as: Amazon’s search engine results page: - When a buyer logs onto Amazon and types something into the search bar, Amazon loads a page full of results. Headlines: - branded products on Amazon that have three or more products in their catalog can purchase headline ads. These ads often appear at the top of the Amazon Search Page. Product p...